UX/UI Experiment: The User
If you're new to the UX/UI experiment start here: The beginning.
A user profile(s) is not like the one you would find on Facebook or LinkedIn but is instead a description of your users. Without an understanding of your user- or at least targeted user- designing would be like buying a gift for those holiday gift exchanges. You don't know who's getting it, what they like, what they do, or what they ate for dinner last night. You just get something you think is good and hope for the best.
So who are the people that visit Spaghetti Memoirs? Because of the Eat, Drink, and Work focus I could potentially have many users but i'm going to keep it simple and assume that I only have three user groups.
Eat: A person comfortable in the kitchen- a.k.a., the word sauté does not send them running for the hills- but still looking for ideas or help with gluten free meal options. They visit the site when they are looking for meal plans. They share recipes on Facebook and pin recipes on Pintrest for future meals.
Drink: A person that enjoys a good cocktail- not just a beer or wine drinker- but would not consider themselves a seasoned bartender. They have liquor at the house but would not be considered to have a 'full bar.' They drink periodically and like to make cocktails for friends and loved ones. When mixing, they want something simple -not too complicated/advanced- but impressive. They seek out recipes that are easily approachable as well as classic cocktails with a fun twist. They visit the site for specific recipes or cocktail ideas.
Work: An experienced professional with an eye or interest in behavior, cognition, and design. They search for content that either adds to their knowledge or presents/applies old information in a new and creative way. They visit regularly and save interesting content for later reading or reference.
While I haven't done any modifications to the site just yet, this has already gotten me to start questioning the current structure of the site (e.g., should Eat and Drink be separate?) but before I get ahead of myself next I am going to start mapping out the strategy.
I found some very helpful reading from Joel Marsh @ TheHipperelement.com. I'm sure i'll reference his work several times but these were the ones that helped with todays blog: