Spaghetti Memoirs

Life Is All About Balance

Spaghetti Memoirs is a blog about my efforts to balance good/healthy foods, great drinks, work and exercise. All the recipes are gluten free and all the cocktails are amazing. 

UX/UI Experiment: Strategy

In the previous blog I explored the user and what they were like. Now that I have that going around in my brain, it's time to start thinking about the strategy of the site/business overall. 

The real test of a UX designer is how well you can align those goals so the business benefits when the user reaches their goal.
— -Joel Marsh The Hipper Element

There is the big question- what are my goals? What do I want to do with Spaghetti Memoirs :)

Using a great exercise from Joe Natoli's course (User Experience Design Fundamentals) I created a list of opportunities and then ranked them on importance and feasibility. 

*Note: The exercise has a few more steps that made sure I didn't list everything under the sun and had restrictions on points allocated to each. This is more of the Cliffs notes. I highly recommend taking his course for the full exercise.*

                                                             Importance          Feasibility

(1) Increase unique visitors            4                          2

(2) Increase shared content           4                          4

(3) Increase content                           4                          5

I noticed that while all of them are important, they vary on how feasible it is for me to control them with UX strategy....I know that I can influence unique visitors with marketing strategy.

This is how I came about with the table....Good content that addresses the users needs will get people interested and help to increase them sharing (Facebook, Pintrest, etc) so I must focus on designing for these two things. I should also keep unique visitors in mind while I design as well to keep this ball rolling.

I do note that these opportunities would obviously change based on the business objectives, the product, the users they are attracting, etc. 

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Well that was fun. Back to the books for me.....next time we meet i'll start talking about use scenarios.